BBC: Agency in the Spotlight
Agency name
BBC
Year established
1983
Where are you?
Mechelen, Belgium
Number of people
41
Breakdown of staff
Creative: 12
Account: 11
Digital: 8
Business development/strategy: 4
HR/finance/planning/production: 6
Who owns BBC?
Anton Loos/Jordan Audenaert
(That’s Jordan on the right)
Best known clients
Samsung, Randstad, Brussels Airport, DS Smith, ThermoKing, Novartis
What we're good at
Making clients proud of themselves
Best piece of work done recently
Thermotopia. A city within a trade show. See more here.
Average age of employees
37,7 years – 7,5 years on average in company
Who are your rising stars (bright young things)?
So many – too difficult to pick only one
Who are your agency legends?
Veerle Van Reybroeck – BBC’s first employee in 1983
Agency motto
What does everyone love about the agency?
What does everyone love about the agency?
The mutual trust we have in each other
What does everyone complain about?
The planning
What agency traditions do you have?
Every week on Monday each one of us has to give his or her “stand out” of last week in 30 seconds.
When did you join the network?
1999
Why did you join E3?
To be able to pitch for an international budget for VLAM (promotion of Belgian pork internationally). We won and we are still working for them now – 20 years later!
Which other agencies have you collaborated with?
Almost all of them: including bb&b, BTL Ghana, Vero Thailand, Brandigo China, Schindler Parent, Brandigo US, C&Comm, Oz, SPS, Preferendum, B2B Marketing Lab, Bernstein,…
One thing everyone gets wrong about Belgium
We do have nice springs and summers
What’s the coolest thing about Mechelen that no one else knows about?
The mayor of Mechelen is elected best mayor of the world
What’s the one thing you have to do here when you visit?
Go to the Vismarkt and have a beer or two on the terrace.
Where we go after work
Boesjkammeree, Mechelen. Beer is cheap. Wine too.
Restaurant we take clients to
Silo’s, Boortmeerbeek
Essential phrase in local language
“Het was zeer lekker. Complimenten aan de chef!” – after a good meal.
“Nog eens hetzelfde” – after a good drink.
